EAT REAL SUGAR!

Hey-o-o-o-o-o-o,
So recently I was asked in my creative concepts class to put together a campaign for sugar. This was one really hard campaign. It seemed like we (my partner, Elise and I) were defeated at every turn. We finally came up with a strategy to target sugar to women who feel confined by their diet. Sugar became the woman's way to escape the restrictions that dieting might put on her and in some cases her family. So here is our print ad plus our TV commercial that would be shown on cooking websites. Now it should be noted that we used another commercial in class but I am unable to upload it at this time so perhaps I will show you later.
Some of you might recognize Quinci, the other Trav's wife as the model in these pictures. That is because she was kind enough to respond to my unintentionally creepy request for "a girl 18-25 to pose for me." Yeah I know, I know. Creepy. I've learned now that the better word to use is model. Also the photography was done by my very talented sister Whitney. It was fun because ulitmately it felt like a real photoshoot. I am gratful for both my sisters help in this! Anyway here are the ads!